They did the same thing with Bond, the new movies are fun Bourne-like spy movies, but they are not Bond movies. Why call them that?
Old, stuffy Bond, or new revitalized Bond. I preferred the new revitalized, and that means Pierce for me. The old Bond movies were cool for the gadgets, but it's laced with era dialog that is boring, and there's decidedly less action. I loved the Bourne series, and sat down one day, and watched it back to back, 9 hours later, I was happy.
Star Trek has been kind of hit or miss for me, even though I absolutely love TNG and Enterprise, I found Voyager and DS-9 interesting enough to hold me over, and TOS was wayy too... I guess the term is 'campy' even though I would say 'retarded', for me. The success of Enterprise in creating an engaging pre-Kirk story has captured my interest to watch the introduction of Kirk in the new movie. The TOS movies I loathed, and the TNG movies were hit or miss, some I could bear to watch, others I was just sucked in.
Back on topic, I'm waiting to get in on this STO Beta... I've wanted to fly my own Trek ship before, and have with some other games, but they weren't as fun. I currently fly spaceships in EVE online (and enjoy it very much), so that'll be my comparison for this new fledgling game.